Will somebody please explain this vehicle to me? I just don't understand the buyer who would fall for this automotive equivalent of the triple-cheeseburger, chocolate shake, biggie fries, with a diet coke. Conspicuous but conscientious consumption?! Is such a thing possible? There is a close second in absurdity in the Escalade EXT luxo-sport-truck.
I think the owner is trying to say, "I have style and am very high class, but I want you to think that I can do useful things with my truck or escape to the great outdoors, but I can't possibly afford to scratch the $1000 white-diamond tri-coat paint." I'm a cowboy, but I'm an urbanite? Does this make sense to anyone? If you get the marketing dynamic, please post and help us all out...This is no small part of the reason I felt I had to leave the automotive world I was in, but more on that later.
2 comments:
I'm with you...but honestly I think this type of crazy logic is one of the reason GM is not too successful these days!
and now the government is working on a bailout for them too!! ACK!
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